![]() ![]() The 80/20 rule was an eye-opener for Tracy, early in his career. ![]() While a vibrant sales team is crucial for success, not everyone is bound for greatness. If that doesn’t get you fired up to head into the office today, I don’t know what will. He explains, “The only real creators of wealth in our society are businesses,” and “Salespeople are the most vital people in any business.” Tracy continues, “Without sales, the biggest and most sophisticated companies shut down.” Tracy begins his book by explaining why salespeople are important and how they can break into the top 20% of reps in any business. But in case you need a CliffsNotes version, here’s a quick-read book summary sharing some of its most valuable highlights. It’s likely your boss has asked you to read it - and you should. Brian Tracy’s classic guidebook, “ The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible,” is on the must-read list for every sales professional. ![]()
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